raising grades, Lifting futures

Client Name

Education Reform Now, Education Reform Now Advocacy, and DFER Louisiana


Communications Strategy

Digital & Social Media

Social Media Creation & Monitoring



Our Work

Elevating education champions in Louisiana

After Hurricane Katrina, most New Orleans public schools were placed under the State’s Recovery School District and became public charter schools. As a result graduation rates went up, dropout rates went down and more graduates are going to college than ever before. These improved outcomes were a result of more parental choice, autonomy for individual school leaders and teachers, and strong accountability standards. As schools began preparing to return to local oversight from the Orleans Parish School Board, it was essential that community leaders and parents be educated on both the top-line results and the reasons why New Orleans had seen such dramatic improvement in student achievement.

In 2016, Berni Consulting, on behalf of Democrats for Education Reform Louisiana and its nonprofit affiliate Education Reform Now, designed and implemented a public relations campaign called “Raising Grades, Lifting Futures” to educate neighbors, parents, and local education leaders about how and why those changes took place as well as encourage them to support public charter schools and preserve school choice for parents and students. Berni Consulting led the overall project management, including quantitative and qualitative research, message and campaign design, branding, and influencer engagement.