The Berni Consulting team assisted the Greater New Orleans Foundation in executing its flagship fundraising event, GiveNOLA Day. In 2021, with the help of Berni Consulting, GiveNOLA Day generated an astounding $8.1 million in donations for 910 nonprofits, exceeding its 2020 total of $7.1 million. The total number of online contributions exceeded 67,000 at the close of the 24-hour period.

 Berni Consulting developed GNOF’s earned and paid media campaign strategy and placement for GiveNOLA Day. 

Results: 

• 1M total digital and social impressions
• Executed three press conferences with two or more media crews at each
• Total Media Mentions of “GiveNOLA Day” since 3/31 kickoff: 70
• Estimated Viewership of Media Mentions: 871,169