E PLURIBUS UNUM

Advancing racial equity in the south

Client Name

e pluribus unum

Engagement

Communications Strategy

Media Relations

Social Media Creation & Monitoring

Policy Development

Industry

Non-Profit

The Organization

E Pluribus Unum is a nonprofit initiative that aims to break down the barriers that divide Americans by race and class. In its first year, the E Pluribus Unum team traveled extensively across the American South to learn directly from residents about what separates us and what can bring us together, and to find bold and effective solutions to tackle the modern legacy of Jim Crow so that an inclusive new South may be born. In October 2019, E Pluribus Unum released Divided By Design, a groundbreaking analysis from hundreds of extensive interviews, focus groups, and a 1,800-sample survey of the South. Since the release of Divided By Design, E Pluribus Unum has rolled out a menu of programming and projects to generate narrative and policy change. This includes a digital campaign and virtual bus tour in partnership with Stacey Abrams’ Fair Count to promote participation in the 2020 Census; 3 additional surveys in the American South; a virtual conversation series bringing together thinkers and leaders on race and equity; an inaugural fellowship program for Southern elected leaders; story-telling project to collect Southerners’ lived experiences; a policy agenda around equity in the South; and a survey focused on COVID-19 effects on Black and essential workers in Baton Rouge, LA.

In October 2019, E Pluribus Unum released Divided By Design, a groundbreaking analysis from hundreds of extensive interviews, focus groups, and a 1,800-sample survey of the South. Since the release of Divided By Design, E Pluribus Unum has rolled out a menu of programming and projects to generate narrative and policy change. This includes a digital campaign and virtual bus tour in partnership with Stacey Abrams’ Fair Count to promote participation in the 2020 Census; 3 additional surveys in the American South; a virtual conversation series bringing together thinkers and leaders on race and equity; an inaugural fellowship program for Southern elected leaders; story-telling project to collect Southerners’ lived experiences; a policy agenda around equity in the South; and a survey focused on COVID-19 effects on Black and essential workers in Baton Rouge, LA.

Our work

Berni Consulting serves as lead communications strategists and content developers for E Pluribus Unum. We worked with E Pluribus Unum to set the foundation for the aforementioned menu of programming and projects they would roll out in 2020 by leveraging existing personal partnerships to establish the organization as culturally relevant, earning credibility and professionalism for the organization on the website and on each social media platform, and building branding awareness through digital media and social media. Our small agency team developed and maintains EPU’s website content, manages and monitors their social media channels, manages media relations, monitors traditional media, and develops emails and newsletters.

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